hidayah NL. A CONCEPTUAL REVIEW OF THE INFLUENCE OF INFLUENCER MARKETING ON GENERAL Z CONSUMER PURCHASE DECISIONS: LITERATURE REVIEW. JMPKN [Internet]. 2025 Sep. 3 [cited 2025 Oct. 5];1(4):99-108. Available from: https://ojs.nitromks.ac.id/index.php/JMPKN/article/view/735