ANALYSIS OF THE IMPLEMENTATION OF THE ISTISHNA’ CONTRACT IN THE SALE OF ALUMINUM CABINETS TO ENHANCE CUSTOMER SATISFACTION

Abstract

This study aims to analyze the implementation of the istishna' contract in the aluminum cabinet buying and selling business and its impact on customer satisfaction at the Edi Aluminum Store in Lamurukung Village, Tellu Siattinge District. The research method used is a qualitative approach with data collection techniques through interviews, observation, and documentation. The results of the study indicate that the implementation of the istishna' contract in this store has been carried out in accordance with sharia principles, marked by an agreement between the seller and customer regarding the specifications of the goods, price, and completion time. Although the contract is carried out verbally, proof of the transaction is still available and is a form of responsibility of the seller for the order. The production process runs according to the agreement, and the quality of the product meets customer expectations. This has positive implications for high levels of customer satisfaction, reflected in the desire to reorder and provide recommendations to others. This study is expected to be a reference for business actors in implementing the istishna' contract as a strategy to increase customer satisfaction in sharia-based businesses