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Lapiana Huki, R.; Soeryanto Soegoto, E.; Wahdiniwaty , R.; Dwiguna Sumitra, I.; Mukharil Bakhtiar, A. Content Marketing Analysis of Batik MSMEs in Enhancing Brand Awareness Through Instagram (A Case Study of the Instagram Account @Simkuring_Batikcianjur). JMPKN 2026, 2, 18-28.